Super 8 "See You on the Road"
Targeting - Travel enthusiasts and road trippers
Core Theme of the Campaign -
Inspires viewers to hit the road and explore new destinations.
About the
Campaign -
Encourages adventure and exploration through road trips.
Formula applied by the Campaign to elicit customer action -
Celebrates the freedom and excitement of travel and road adventures.
Business Title
A Look at
the Campaign
Campaign: Super 8 "See You on the Road"
Concept:
*Launch Year: Ongoing*
"See You on the Road" is a campaign by Super 8, a well-known hotel chain. Launched as an ongoing initiative, this campaign embodies the idea that Super 8 is a reliable and comfortable choice for travelers who are always on the go. It positions Super 8 as a welcoming and convenient place to stay during journeys.
Key Details:
1. Traveler's Companion:
- The core concept of the campaign is to position Super 8 as a trusted companion for travelers, suggesting that travelers can count on Super 8 hotels when they hit the road.
2. Comfort and Convenience:
- The campaign emphasizes the comfort and convenience offered by Super 8 hotels, making them a welcoming place to rest during travels.
3. Road Trip Friendly:
- Super 8 did be portrayed as particularly suitable for road trips, catering to travelers exploring new destinations by car.
4. Nationwide Presence:
- The campaign did highlight Super 8's nationwide presence, indicating that there's likely a Super 8 hotel conveniently located along your route.
5. Affordable Lodging:
- Super 8 is often associated with affordable lodging options. The campaign did emphasize the value for money that travelers receive.
6. Family-Friendly:
- Super 8 hotels are often family-friendly. The campaign did position them as suitable for families on the move.
7. Clean and Safe:
- The campaign did reassure travelers about the cleanliness and safety measures in place at Super 8 hotels.
8. Loyalty Program:
- Super 8 did promote its loyalty program, encouraging travelers to become repeat guests.
In summary, Super 8's "See You on the Road" campaign, an ongoing initiative, positions the hotel chain as a reliable and comfortable choice for travelers, especially those who are constantly on the move. It emphasizes the comfort, convenience, affordability, and family-friendly nature of Super 8 hotels, making them a welcoming stop for travelers during their journeys. With a nationwide presence and a focus on safety and loyalty, Super 8 aims to be the go-to choice for travelers seeking a convenient and comfortable place to stay on the road.
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Brand Archetype serves as the North Star that guides the brand's Strategic Decisions, Messaging, and Visual Identity. It helps to define the brand's Personality, Voice, and Positioning in the market. For instance, a brand with the archetype of a "Hero" may exude confidence, bravery, and a sense of purpose, while a brand with the archetype of a "Lover" may evoke passion, intimacy, and sensuality. By understanding the Brand Archetype, your brand crafts a consistent brand narrative that resonates w
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Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
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AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
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